history
Created in 1961 from a vision articulated by architect Lloyd Ruocco, made real by “founding mothers” Esther Scott and Dorothea Edmiston, C-3 has provided a conduit and a framework for citizen education and participation in community and regional planning, growth and growth management, historical and environmental preservation, parks and open space, and many other still familiar issues during an amazing 45 years.

C-3's Beginnings
  excerpts from
  C-3 - The First Ten Years

  by Clare Crane


The history of Citizens Coordinate is the story of a handful of citizen activists who banded together and made a difference. They started out in 1961 to be a “voice for Beauty” and a “Link to a Handsome Community.” But they soon found themselves doing battle with the outdoor advertising industry, the California Division of Highways, the City Council, the Christian Anti-Communist Crusade, Mission Valley developers, and proponents of high-rise construction in La Jolla.

The story of Citizens Coordinate is about a group of architects, artists, scientists, horticulturists and concerned citizens who cared about preserving San Diego's very special environment, and discovered that the only way to do so was through concerted citizen action, community planning, land use and zoning ordinances, and purchase of open space. It is the story of the development of a group that Harold Keen called “the aesthetic conscience of the community” (San Diego Magazine Sept 1966). In 1969, Citizens Coordinate became “Citizens Coordinate for Century Three,” or C-3, in recognition of the City of San Diego's entry into its third century.

The founders of Citizens Coordinate in 1961 were Lloyd Ruocco, arguably the most influential architect in San Diego in the 1950s and 60s, and Esther Scott, a Smith College graduate and horticulturist who provided the organizational skills to bring Ruocco's vision of a coalition of concerned citizens into being.

Ruocco kept 'open house' at his office after work, welcoming a free-wheeling discussion group composed of artists, architects, and critics. In a 1975 interview with architecture critic Kay Kaiser, Ruocco recalled these conversations as a prelude to Citizens Coordinate: “Everybody came at whatever time they could and there were no rules or order...[people would] start to go-have their coats on-and then come back and talk some more...There was new energy for everybody. We didn't get into anything precise until halfway down the first year. We realized we had to have some kind of standard. My idea was 'How could you make cities that were fit to life in?' That was a subject without limits.“

Ruocco continued to raise the most piercing question of all: “How can you make cities that are fit to live in? ” For that, he knew he needed help. In January 1961, Ruocco gave a rousing speech at a luncheon meeting of the League of Women Voters…[lauding] San Diego's unique geographic situation and natural beauty, but [attacking] its lack of coordinated planning to protect the environment and beautify its urban center. “We resemble just a good construction camp, “ he said, “enough preparation to do a big job, enough careless mess to incite us to action.“ Ruocco proposed formation of a group made up of representatives of organizations like the American Institute of Architects, American Society of Landscape Architects, San Diego Art Guild, other arts and crafts groups, and civic-minded groups like the League of Women Voters.

Citizens Coordinate held its first meeting in the House of Hospitality in Balboa Park, and subsequent board meetings took place in Ruocco's office.
Issues Timeline
1961-70

Breakfast Dialogues

2008
2007
2006
2005

2004
2003
2002
2001

2000
1999
1998
1997

Awards

Revelle Awards
Ruocco Awards
C3 Champions
Special Recognition